8 Unusual SEO Strategies That You Probably Haven't Used

 The SEO world has transformed overwhelmingly. There was a time when keyword stuffing, low-quality articles, spamful backlinks, and forum comments would increase your rankings, but now is not the case. Hence good SEO Work is essential, and good link-building is a part of it.

Today we, as Hire SEO Freelancer, will teach you some unusual link-building strategies that work as well as, if not better than the usual ones; you can incorporate these techniques with your typical plan to boost your links. 

Unusual link-building techniques for SEO

These are the unusual link-building strategies, which we will talk about today.

 Pranks

Ask yourself, do you like practical jokes and playing pranks on people? If so, you will love this tip. You can make a fake funny product or parody website on a big brand's name.

However, if you overdo it, you can get abuse and negative publicity.         

Discounts and interviews

Educational (.edu) backlinks are the cherry on top. Google keeps these on a podium always. So what does it need to be mentioned by a university academic research? You aren't required to be an expert on any course. Here are four methods to do it.

●       Offer a discount on your products to students and staff.

●       Offer scholarships to students.

●       Interview a prominent staff or invite the team to write a guest post.

●       Pay students to open a blog and link it to you.

Create a job listing board

Do you wish to add value to your brand and earn high-quality situational backlinks to your website altogether? Then, create an industry opportunities board. It's an excellent link-baiting asset, even though it's a work-intensive technique to SEO.

However, when job openings start appearing on your website, your job board will become popular.  

Launch a meetup campaign: When you launch a meetup campaign where all bloggers and marketers gather, share knowledge about the brand and have fun, you get backlinks as a bonus from whoever thought that your brand is valuable. 

Presenting original perspectives

The secret ingredient to creating a successful blog is to make it unique. Users are attracted to a particular brand if it's fresh and presents the idea in a way like no one ever did.

So if your blog has your unique voice, you will get thousands of clicks and views guaranteed.

Creating a value-added asset

You need to create a source that entertains your sector, Presents value-added data in an easy-to-understand format, or a free tool that helps in performing business tasks.

Blogs and media houses don't miss a chance to make valuable assets, so shouldn't you? 

Professional designing

Make a high-quality content page, but boost its readability and visual charm by hiring a professional designer like Hire SEO Freelancer.

Doing this can also help brand awareness when designed graphics are used throughout your social media platforms.  

Share your success story

Maybe you like reading and implementing a strategy from an influencer's blog. And after that, traffic comes to your website, and you are thrilled about it. So what's next? If you ask us, share your success story with the person with a thank you note.

The influencer will be obliged to know how that advice helped you. In the end, educating the readers and adding value are two primary blogging goals. If your outcome is convincing, the chances are that you get featured on the influencer's blog.

If you don't have the time to do all this yourself, we provide Cheap SEO Services to help your brand and pages get to the top.      

The Five Effective Methods To Improve Your PPC Campaign's Quality Score

 

Google is the world's most well-known search engine in today's era, and securing that top seat on the first results page is not only stiff competition but also worth a lot of your money. For your Digital Marketing Agency in India, assuring that your clients' campaigns are at the top of Google's result page is the ultimate aim.

While SEO can help you naturally save your spot at the craved top position on the first results page. You cannot reach that top spot without pay-per-click or PPC campaigns. Hire SEO Freelancer gives you the five best tips to improve your quality score and keep your company or client in the race to reach that top position.

Best methods to improve your PPC campaigns quality points

Now it's time to enhance your PPC drive's quality score without delay. Please follow these tips compiled by our research team at Hire SEO Freelancer and rule the Online Marketing world

Relevancy

Eventually, a high-quality score breaks down to relevancy, your campaign's applicability, keywords, and landing pages to what the customers are searching for.

Assure the keywords that you depend on are highly relevant to your campaign. From that, you must ensure that all ad copy and landing pages apply to these keywords.  

Keywords

Advancing on from relevancy may look obvious. First, however, you must plan and include keywords effectively and steadily throughout your commercials and landing pages.

For instance, a slight adjustment in the landing page title can suggest to Google to understand your landing page better as Google ranks the relevancy of the landing page according to the keywords searched by the user.     

Negative keywords

As well as keeping a focus on keywords, framing up, tracking and updating, your campaign's negative keywords list will help seriously decrease the costs and boost your overall quality score.

By including negative keywords, you assure that the audience not in your target market won't come across your advertisement by identifying negative keywords. In addition, it helps to raise your overall click-through rate because those customers who do view your ads are interested. An anticipated click-through rate is one of the deciding factors. So assuring that your commercials are only showing for the most applicable keywords is vital.    

Good copy

It might sound simple, but original, applicable, and an influential commercial copy is the best method to draw your market's attention. Sure, you might take the top position, but your copy still must be interesting enough to click on.

The key to this is a great headline. You require to think of a somewhat clickbait-y title, but still applicable to your keywords and landing page. Assure you address any known aching points and highlight the benefits of your products that persuade a concerned user that your business is more impactful and you can solve the issue.    

Call to action   

A sturdy call to action is key to saving an internet visitor's custom. A call to action with transparent instructions also helps boost your quality score and user experience. Adverts, which are informative, functional, and guarantee a good experience, will receive a high-quality score.

A transparent call to action will look like this, click here, download now, or contact us today. It should also shine on the page and lead the users to the next step.    

Five Free Social Media Monitoring Tools That You Didn’t Knew About

 

Do you ever think about what customers are thinking about your brand, products, or services? But also want this info under a fixed budget, how about free? Incredible, isn’t it. We at Hire SEO Freelancer have shortlisted five social media monitoring tools that are free and are trendy in 2021. But first, let’s look at two basic terms related to this blog post.

Social media monitoring:  If we put it, we can say that social media monitoring is an algorithm-based process that keeps track of keywords, mentions, conversations, blogs, wikis, search engines, social media, and other online platforms. Anything social.

Social media monitoring tools: In short, these tools used by an SMM Expert focus on collecting and analyzing all conversations about your brand on social networks. You use such tools to know your customer’s point of view about your company and products.

So now that you know these two terms, you are ready to dive deep into this blog post written by our content writer at the SEO Company in India.

The five free social media monitoring apps for 2021

We provide you with five free social media monitoring tools that work very well even when free for this year. If these tools tell you that your customers have a negative perspective on your brand, feel free to contact Hire SEO Freelancer for the best and most affordable SMM Service in Jaipur. We also provide the best Online Marketing services.

Mention

As the name suggests, Mention mentions conversations going on about your brand. So it is right for you if you want to keep an eye on your activities and discussions. Thanks to its easy-to-use, user-friendly interface, you can track what your consumers say about your products and services. Plus, it provides a real-time monitoring feature, so you will be able to engage with the conversation permanently. Unfortunately, the free plan only gives you one alert and 1000 mentions.

TweetDeck

Again, as the name suggests, TweetDeck is for Twitter. It gives you an all-inclusive dashboard that allows you to track users, hashtags, topics, and more. You can also separate the dashboard into two parts: one can have your slot customers, and the other can have your competitors, making it easier to see the conversations happening about you. When you enter the dashboard through your Twitter account, you can tweet or mention someone in the tool. Just like Mention, TweetDeck also gives you real-time conversations.

BuzzSumo

To be clear, BuzzSumo is a content marketing tool. However, creating content depends on finding the best topic or competitor with an edge. Thankfully BuzzSumo also provides services like mentions, trends, and updates monitoring. Although BuzzSumo has a limited-access free plan, you can always upgrade to premium for added benefits. A remarkable feature is that it will show you content as soon as you type the keyword. You will also get notified if your competitor is using that keyword. Plus, if you need to check your activity, it can also give you a weekly, monthly, or yearly report. 

Followerwonk: This list will be a failure without listing Followerwonk. It lets you search Twitter biographies to extend your network, analyze your audience preferences and optimize your followers so that you can give the best SMM. In addition, it gives you detailed data from your followers’ tweets, locations, and busy times. The good part is that the data you get is updated monthly.   

Google Alerts: Unless you have been living under a rock, you know google very well. Google Alerts is the most straightforward use tool on our list. All you need to do is enter the topic, and the app will scan the internet and give you the number of mentions on it. You can also set the alarm to keep track of comments of your company too.        

What is Content Writing & How It Can Affect Website Ranking?

Content writers refer to professional writing created for a targeted Digital Marketing Objective. Marketers and business proprietors publish content material, or a Copy, online for lots of motives. For example, they may be trying to increase the traffic to their business's website or tell their clients about a new product or service. But mainly, their principal intention is to reach a target audience that is most receptive to their well-crafted messages.

SEO experts lease content writers to provide those splendid messages within the shape of sales reproduction, blog posts, articles, and social media posts. These writers must apprehend who the audience is to write down successful content. Part of the content material advent manner includes assembly with clients and undertaking leaders to make sure that the overall tone of the content is consistent with the company's website and brand picture.

You've probably heard the phrase "content is The king" many times when discussing Search Engine Optimization, but what does this in reality mean? Why is content material so essential to search engine marketing? Is it even that essential? Aren't their elements, including social media, that have a vast audience in search engine optimization?

In brief, yes. Yes, the content material is that important for search engine optimization. Yes, content is simply one of the different factors to create successful search engine marketing.

It's time to forestall deliberating search engine optimization as a singular system and comprehend it is a nicely oiled device. Optimizing your website online is not an easy procedure for adding specific keywords to a website. While this is a part of it, numerous individuals collectively build a successful search engine optimization campaign machine.

Reasons Why Content Writing Is Important in SEO -

●    SEO needs strategic usage of Keywords: 

Although massive advances had been made in phrases of rating internet pages and weblog posts in step with their genuine value, keywords nonetheless count numbers. You can decide the importance of keywords through the truth that your rating depends on whether or not you've got used your keywords or considered one of its options inside the title of your internet web page or blog put up, or no longer. 

●    Quality Content can get good Social Validation: 

When your content material is fantastic, while it offers fee, while humans locate what they're seeking out via your content material, they generally tend to engage together with your content material thru social media and social networking websites. When they percentage your hyperlinks on their timelines, Google sees those moves as social validation and then uses this validation to rank your hyperlinks. 

●    Quality backlinks:

Backlinks are also a shape of social validation; however, you don't necessarily need consciousness on social media and social networking websites to garner returned links.

Why might people hyperlink to your website or weblog? Apart from the truth that you could pay websites and blogs to link lower back to you every so often. In a maximum of the instances, human beings hyperlink to you because they respect what you are publishing.

●    To rank your website, Google needs content:

This is moral common sense. If you don't have content material, what's Google going to rank? In Google Images, Google ranks photographs; in Google Video, Google ranks movies, and within the same manner, in the regular Google section, Google ranks textual content, your written content material. 

This is why content writing is vital in your SEO: it's far from giving Google something to rank. Instead, it additionally tells Google what key phrases and search phrases your content material should be ranked.

Many agencies offer digital marketing services, but not most of them don't have a full-fledged team that works every aspect. So if you are looking for an expert Digital Marketing Agency that can handle all of your online marketing campaigns and get you great results on Google, they Try Hire SEO Freelancer; they have all that needs to be done to get Highest Results on google.

Elements Of A Perfect Blog Post

 

A blog post is the most practical, useful, and fast way to attract customers to your website, increase traffic, higher SEO rankings, promote your product, and make your potential customers purchase it. However, writing an attractive blog post is not an easy task; if your blog content is no less than perfect, no one will read it.

But don’t worry, Hire SEO Freelancer will reveal the secret formula to you to write that perfect blog. This formula is not so secret anymore.

Elements of an exceptional blog post

Let’s tell you how you can write the blog posts that stand out from the rest. The content writers at our SEO Service Company use this method, so you can even rely on us for your blog and SEO Work.

The number of outside links

It matters more than the length of your content. These links redirect the customers to the product website page that you are promoting. It could be your website, another related blog post, or your client’s website.

The number of these links should neither be fewer nor many because, in both cases, your user will not click. An essential thing to remember is that these links should be with the flow of the content, for example, in a sentence that provokes your customer to buy your product or services.

Keywords in subheadings impact rankings

It’s a pretty specific point because keywords blended in the subheadings don’t interrupt the flow of your content. You should know that your readers will not read your post any further after getting interrupted in the flow.

So to make engaging content try to include some keywords in the subheadings to improve your SEO ranking. Also, don’t stuff too many keywords into your post, or it will look like you are making an exaggerated advertisement.

Targeted keywords are good

Using keywords directly related to your audiences’ preferences will help you get more and more traffic. For example, some beginners might tell you to write a blog post and thoughtlessly publish it.

But if your readers are not searching for what you wrote, then it’s a waste of your time and money. So hire SEO Freelancer advice to listen to SEO Consultants rather than someone who does not know this field.

Your post should hook your readers from the start

This point is similar to a novel. The best part of a best-selling novel is that you get stuck to it from the very first sentence. The same theory goes for blog posts.

If users are bouncing off your post, your post is uninteresting, getting you lower page rankings. A tip here would be to read other blog posts to get an idea for your content and make it even better than others.

Make your blog post look shorter

Humans these days love to read short & sweet content, but google wants longer content, so how do we achieve both? We can’t. However, we can make our blog posts look short by putting in bullet points, subtitles, and more extensive paragraphs at the beginning only, and viola, you have satisfied your users as well as Google baba.

Some more elements for an excellent blog post

●       Use target keywords that you can find using various online tools.

●       Include images and videos in the beginning.

●       Use bold or more significant text at the start, for example, an outrageous question.

●       Use bullet points.

●       Your keywords should feel natural.

●       Your images’ names should include the keywords with alt and image descriptions.

●       Use supportive examples and critical issues.

●       Your post should answer all of your users’ queries.

●       Please include a short link in your post that your users can use to share it.

How To Create A Game Changer Content Strategy?

 

Content is everything on the internet, if you don’t have excellent content, you will be out of the internet market, and someone with better and more engaging content will take your place. Would you wish that to happen to you? No right.

That’s why Hire SEO Freelancer came up with six steps for better Online Marketing of your content.

The Six Steps For a Winning SEO Content Plan

stay ahead of your competition with these steps.

Set up your goals

It’s wise to start with an objective. If you do that, you will stay focused, otherwise, say hello to distractions. In other words, publishing content blindly will not take you anywhere.

It would be best to have your analytics-ready; you should track values such as page views, social media shares, e-commerce conversions, and much more.   

Decide your target audience

Understanding your target audience is close to almost being a spy. You should know every detail about your customer, such as your customer’s time online, which products your customers buy, and how you can give a solution to your users.

It’s key to map out your customer’s timeline from your users discovering you, consider your business, purchase your product, and become a regular customer. Then, your content should attract your audience so that your user only buys your product. 

Work on the SEO angle and keyword research

The next step after knowing your audience is to plan out your keywords carefully. These should be relevant and related to your audience, as keywords later become the foundation of your content.

Many tools such as Ahrefs and google keyword planner help you research the right keywords, Hire SEO Freelancer recommends Google keyword planner as we use it often. When you create your content around these keywords, you attract traffic and higher SEO rankings for your website. 

Analyze the competition

There is high competition in the online market these days, so understanding your competitors is essential. First, it’s critical to know your competitors’ pros and cons. Then, focusing more on your competitors’ disadvantages is more helpful.

It would be best to analyze the topics, keywords, and overall length of your competitors’ content on your competitions’ website and distribution channels. Then, when you see any crack in the mirror, fix it in your content and add better value to it.

Select your distribution channels

Don’t let the unlimited amounts of distribution channels out there engulf you and your team. Instead, we would recommend your SEO Company select a handful of channels for content distribution. A blog and a YouTube channel are enough as a starting point.

Remember, your goal is to distribute the right content to the correct audience and not have several distribution channels that you can’t even remember.  

Develop an editorial calendar

After carefully selecting your distribution channel(s), create an editorial calendar to tweak and fine-tune your content. You must ensure that you know the when and where parts of your to-be-published content.

We would strongly advise you to keep it consistent and the flow of your content slow and steady.

Your prestige is more important than anything else. Following these steps will ensure that you have a game-changer content strategy that adds to the value of your brand and makes it trustworthy.

Online Digital Marketing which is better SEO or PPC

 

We are often wondering as to what all will help to reach out to the marketplace and are on the constant look out for something to increase your market share. Two of the most important tools in this space are the SEO and PPC. While SEO stands for search engine optimization, PPC stands for pay per click.  Each of these tools have their own pros and cons associated with them. If you are wondering as to what will work for your business, then read on to know more.

 

Which is better SEO or PPC?

There are mainly 2 main differences when it comes to SEO and PPC. In case of SEO the ads that are paid appear on the top of the page. This impacts the organic listing of the webpage. In case of PPC the traffic has a cost associated with each click. Each one has its own sets of benefits. However, the industry practice is to merge both the SEO and PPC strategies in such a manner that you benefit from both of them.

Which one is better – SEO or PPC?

Well, there is no one answer to this question. In reality each business and its marketing strategy is different than the other, so after taking into consideration a plethora of factors one needs to strategize and come up with a marketing plan incorporating both the marketing tools.

Let us understand with the help of an example. Say a local corner shop or a small scale business that is looking for visibility and a couple of hits per week can achieve so with SEO alone. While a someone else who has allocated a special budget for its marketing can opt for pay per click whereas the name suggests a cost factor is associated.

So, in an ideal situation the companies must use both SEO and PPC to derive maximum benefit from same.

SEO and PPC hand in hand:

So, there are quite a few positives and cons associated with each of these tools. Instead of competing, they can do wonders when we make them work together as a team complimenting each other.

Here are great ways to achieve same

-       PPC can be used to a mode of garnering keywords that are impactful. These keywords once derived can be used in SEO.

-       In case you know the key words that draw maximum traffic, you can increase same by deftly using them in SEO.

-       Keywords that are high volume and high cost can be moved from PPC to SEO for an organic search.

-       Using both strategies helps you to stay in touch and connected with your customers.

-       One can test the keywords through PPC and then opt for long term organic commitment through SEO.

So again, there is no one marketing tool in the digital world. The idea is to understand the need of the customer and product and position your brand in such a way that you use combination of all the tools to derive maximum profit. The ideal step is to hire the service from Hire SEO Freelancer professional, the best digital marketing agency in Jaipur, India.

 

Effect of coronavirus on small business and How Digital marketing company can support you control this situation

 

The spread of pandemic COVID-19 has affected the lives of people and also leads to lakhs of deaths with the new day. It has also impacted the country's economic growth as businesses have faced significant dropdown in income. We have visualized the entire news, and we come up taking some actions to carry out remote work. However, here we will highlight how COVID-19 has impacted small businesses.

How small business effected by COVID-19?

Coronavirus is like a challenge to the small businesses where employees have even lost their jobs, which leads 54% of the jobs to be vulnerable. It is because largely people depend upon industries, constructions, healthcare, and retail for their jobs. With lockdown, all the physical work stopped, so people moved towards online jobs. However, even if you plan to run an online website, you need proper maintenance and help. Various Digital Marketing companies like Hire SEO Freelancers have helped those small business owners to make money.

How can Digital Marketing Company help you to take the situation under control?

·         It is imperative to keep your website according to the market trends for better business productivity. Hence, you need help from the best Digital Marketing Company as they have kept proper management and website promotion strategies to help grow businesses.

·         We have kept a complete check on the traffic on the website, counting on clicks for visits and what impression it created on the users.

·         We have helped business growth with better communication standards. Thus, it has helped in maintaining good relations with the customers. Our advertisers keep a full check on the target customers.

·         COVID-19 has put many direct and indirect impacts on the economy. People have started living a hygienic life. Companies have shifted the work policy from home. However, many changes proved to be very stressful. However, there arise great needs for advertising the products. So, we have helped people with better advertisement and brand promotion.

·         In most of the countries, even there is a ban on travel and tourism. Also, there is a ban on non-essential travels. So, we have helped those travel companies impose best rates by shifting the year 2020 to 2021 on the website.

·         COVID-19 has a significant impact on the health and well-being of the people out there right now, thus for them, it is essential to keep the communities safe. We keep you updated with the latest marketing trends followed by the people for online business promotion.

Though the lives are significantly affected by this pandemic time, there is still a long journey to cover. All businesses have to travel and cover-up all losses. However, online businesses have improved productivity. So Hire the best digital marketing services from Hire SEO Freelancer company.

Digital Marketing for Industrial automation and manufacturing

 Everyone understands that digital marketing is the way forward in this new era. Everyone including automation and manufacturing are venturing into same to derive the maximum traffic and lead penetration from same. Agreed that many of the manufacturers still depend on old school mode of promotion like trade shows and networking events but they have understood the fact that most of the Industrial buyers and prospects in the current world are the ones are smart enough to have done an online research and zero onto the actual manufacturer that they want to opt for.

So, if you are wondering as to whether digital marketing for industrial automation and manufacturing is actually feasible and profitable or not, then read on.

Who has the upper hand ?

 If you are wondering whether inbound marketing will work or not then it is time that you wake up to the fact that in the current scenario the buyer has the upper hand. The buyer has all the information about all the products of various manufacturing units and is not dependent on the sales personal to visit him and inform him about the product. This paradigm shift in focus is primarily due to the easy availability of information. As a buyer whatever information one might want, they will have the same to available at a click of a button. So in order to survive in this competitive world, it is important that one must have an online presence. Unless one opts for digital marketing they will lose out to their competition.

Benefits associated with digital marketing

A digital marketing strategy for industrial automation and manufacturing will have a plethora of advantages as follows :

-          Reaching out to a large number of prospects or interested buyers.

-          Explaining complex products to buyers

-          Improving brand perception and goodwill

-          Attracting new customers

-          Converting leads into sales

-          Increasing sales

Platforms to be used in Digital marketing

Now, if you are convinced that you need to opt for digital marketing and it is crucial for your survival then here are some platforms which you can explore in order to derive maximum benefit out of same.

-          Video

-          Podcasts

-          Blogging

-          Website

-          Social Media Presence

Exploring the maximum number of platforms will ensure that your product reaches out to a large number of people at the same time.

How to zero onto the strategy to be used?

To finalize the marketing strategy that you want to use. You first need to identify the goal and products and then think of a figure that you have in mind when it comes to achieving your sales figure. Then do a reverse calculation as to how much traffic is required to drive to your website or social media in order to achieve same. There are various tools like PPC ads and SEO and Keyword strategy that will help you to derive the same. If you are not very conversant in all this, then you can take help of professionals in the field of digital marketing like Hire Seo Freelancer. They have a proficient team who can cater to all your marketing issues.

Elements your SEO Strategy must include to beat your competition

 

In this digital world, an effective SEO strategy can be well-thought-out as the outline of your entire search engine optimization services. Any skilled SEO company initiates this planning by first understanding the business goal and then improving website traffic. If you cannot understand why your website is not ranking or losing online customers, then it’s time to consult SEO professionals. Boost your online business sales now with the best SEO services.

 

Critical elements to your SEO success

 

●       Business goals: Before you can take down your website competitors, it’s efficient to know your business goals. You need an SEO approach that trails with the certainty that you want to accomplish. Our highly skilled marketing consultants work with you to adequately develop an initial platform and define your marketing goals.

 

●       Keyword research: This step includes an in-depth analysis of some well-known search terms and combines some useful insights. It might be daunting to find out the popular keywords that can attract more traffic to your website. That’s where we stand. Our expert SEO team considers search volume, and high-rating keywords and assist you in coming up with a centralized and effect-driven SEO plan.

 

● Web page layout:The website makers must put high prominence on page layout for SEO strategy. It’s one of the crucial steps to manage healthy and well-positioned SERP and enhance the user experience. By drafting all the essential page layout guidelines and exploring your site competitors, you can fight in such a competitive world smartly.

 

Why should you hire an SEO expert for getting the best SEO services?

 

If your website rankings are dropping, that’s commonly a sign that your SEO strategies are out-of-date. In today’s modernized world, SEO is about ranking for admired terms, but it’s also being found when it matters the most. The skilled experts of Hire SEO Freelancer carefully research the right keywords for your online business and ensure that your website is gaining qualified traffic.

 

●       Digital marketing services: Whether it’s about digital marketing or taking your online business off the ground, hiring an SEO freelancer is always the best option. We help you build an effective SEO strategy that works best for your online marketing business and budget.

 

●       Web development services: Your website needs time to time management for attracting potential customers. With the updated trends and modernized services, you can make your website attractive and user-friendly.

 

●       Content marketing services: Writing valuable and relevant content for specific long-tail SEO keywords helps drive traffic to your site. Hire our expert team that specializes in content writing and convert your leads into sales.

 

Thus, investing in best SEO practices and hiring professional experts can increase your chances of beating your competitors. So, let’sstart it from the day itself.