Digital Marketing for Industrial automation and manufacturing

 Everyone understands that digital marketing is the way forward in this new era. Everyone including automation and manufacturing are venturing into same to derive the maximum traffic and lead penetration from same. Agreed that many of the manufacturers still depend on old school mode of promotion like trade shows and networking events but they have understood the fact that most of the Industrial buyers and prospects in the current world are the ones are smart enough to have done an online research and zero onto the actual manufacturer that they want to opt for.

So, if you are wondering as to whether digital marketing for industrial automation and manufacturing is actually feasible and profitable or not, then read on.

Who has the upper hand ?

 If you are wondering whether inbound marketing will work or not then it is time that you wake up to the fact that in the current scenario the buyer has the upper hand. The buyer has all the information about all the products of various manufacturing units and is not dependent on the sales personal to visit him and inform him about the product. This paradigm shift in focus is primarily due to the easy availability of information. As a buyer whatever information one might want, they will have the same to available at a click of a button. So in order to survive in this competitive world, it is important that one must have an online presence. Unless one opts for digital marketing they will lose out to their competition.

Benefits associated with digital marketing

A digital marketing strategy for industrial automation and manufacturing will have a plethora of advantages as follows :

-          Reaching out to a large number of prospects or interested buyers.

-          Explaining complex products to buyers

-          Improving brand perception and goodwill

-          Attracting new customers

-          Converting leads into sales

-          Increasing sales

Platforms to be used in Digital marketing

Now, if you are convinced that you need to opt for digital marketing and it is crucial for your survival then here are some platforms which you can explore in order to derive maximum benefit out of same.

-          Video

-          Podcasts

-          Blogging

-          Website

-          Social Media Presence

Exploring the maximum number of platforms will ensure that your product reaches out to a large number of people at the same time.

How to zero onto the strategy to be used?

To finalize the marketing strategy that you want to use. You first need to identify the goal and products and then think of a figure that you have in mind when it comes to achieving your sales figure. Then do a reverse calculation as to how much traffic is required to drive to your website or social media in order to achieve same. There are various tools like PPC ads and SEO and Keyword strategy that will help you to derive the same. If you are not very conversant in all this, then you can take help of professionals in the field of digital marketing like Hire Seo Freelancer. They have a proficient team who can cater to all your marketing issues.