Content
is everything on the internet, if you don’t have excellent content, you will be
out of the internet market, and someone with better and more engaging content
will take your place. Would you wish that to happen to you? No right.
That’s
why Hire SEO Freelancer came up with six steps for better Online Marketing
of your content.
The Six Steps For a Winning SEO Content
Plan
stay
ahead of your competition with these steps.
Set up your goals
It’s
wise to start with an objective. If you do that, you will stay focused,
otherwise, say hello to distractions. In other words, publishing content
blindly will not take you anywhere.
It
would be best to have your analytics-ready; you should track values such as
page views, social media shares, e-commerce conversions, and much more.
Decide your target audience
Understanding
your target audience is close to almost being a spy. You should know every
detail about your customer, such as your customer’s time online, which products
your customers buy, and how you can give a solution to your users.
It’s
key to map out your customer’s timeline from your users discovering you,
consider your business, purchase your product, and become a regular customer.
Then, your content should attract your audience so that your user only buys
your product.
Work on the SEO angle and keyword
research
The
next step after knowing your audience is to plan out your keywords carefully.
These should be relevant and related to your audience, as keywords later become
the foundation of your content.
Many
tools such as Ahrefs and google keyword planner help you research the right
keywords, Hire SEO Freelancer recommends Google
keyword planner as we use it often. When
you create your content around these keywords, you attract traffic and higher
SEO rankings for your website.
Analyze the competition
There
is high competition in the online market these days, so understanding your
competitors is essential. First, it’s critical to know your competitors’ pros
and cons. Then, focusing more on your competitors’ disadvantages is more
helpful.
It
would be best to analyze the topics, keywords, and overall length of your
competitors’ content on your competitions’ website and distribution channels.
Then, when you see any crack in the mirror, fix it in your content and add
better value to it.
Select your distribution channels
Don’t
let the unlimited amounts of distribution channels out there engulf you and
your team. Instead, we would recommend your SEO Company select a
handful of channels for content distribution. A blog and a YouTube channel are
enough as a starting point.
Remember,
your goal is to distribute the right content to the correct audience and not
have several distribution channels that you can’t even remember.
Develop an editorial calendar
After
carefully selecting your distribution channel(s), create an editorial calendar
to tweak and fine-tune your content. You must ensure that you know the when and
where parts of your to-be-published content.
We
would strongly advise you to keep it consistent and the flow of your content
slow and steady.
Your
prestige is more important than anything else. Following these steps will
ensure that you have a game-changer content strategy that adds to the value of
your brand and makes it trustworthy.
