How To Create A Game Changer Content Strategy?

 

Content is everything on the internet, if you don’t have excellent content, you will be out of the internet market, and someone with better and more engaging content will take your place. Would you wish that to happen to you? No right.

That’s why Hire SEO Freelancer came up with six steps for better Online Marketing of your content.

The Six Steps For a Winning SEO Content Plan

stay ahead of your competition with these steps.

Set up your goals

It’s wise to start with an objective. If you do that, you will stay focused, otherwise, say hello to distractions. In other words, publishing content blindly will not take you anywhere.

It would be best to have your analytics-ready; you should track values such as page views, social media shares, e-commerce conversions, and much more.   

Decide your target audience

Understanding your target audience is close to almost being a spy. You should know every detail about your customer, such as your customer’s time online, which products your customers buy, and how you can give a solution to your users.

It’s key to map out your customer’s timeline from your users discovering you, consider your business, purchase your product, and become a regular customer. Then, your content should attract your audience so that your user only buys your product. 

Work on the SEO angle and keyword research

The next step after knowing your audience is to plan out your keywords carefully. These should be relevant and related to your audience, as keywords later become the foundation of your content.

Many tools such as Ahrefs and google keyword planner help you research the right keywords, Hire SEO Freelancer recommends Google keyword planner as we use it often. When you create your content around these keywords, you attract traffic and higher SEO rankings for your website. 

Analyze the competition

There is high competition in the online market these days, so understanding your competitors is essential. First, it’s critical to know your competitors’ pros and cons. Then, focusing more on your competitors’ disadvantages is more helpful.

It would be best to analyze the topics, keywords, and overall length of your competitors’ content on your competitions’ website and distribution channels. Then, when you see any crack in the mirror, fix it in your content and add better value to it.

Select your distribution channels

Don’t let the unlimited amounts of distribution channels out there engulf you and your team. Instead, we would recommend your SEO Company select a handful of channels for content distribution. A blog and a YouTube channel are enough as a starting point.

Remember, your goal is to distribute the right content to the correct audience and not have several distribution channels that you can’t even remember.  

Develop an editorial calendar

After carefully selecting your distribution channel(s), create an editorial calendar to tweak and fine-tune your content. You must ensure that you know the when and where parts of your to-be-published content.

We would strongly advise you to keep it consistent and the flow of your content slow and steady.

Your prestige is more important than anything else. Following these steps will ensure that you have a game-changer content strategy that adds to the value of your brand and makes it trustworthy.