Effect of coronavirus on small business and How Digital marketing company can support you control this situation

 

The spread of pandemic COVID-19 has affected the lives of people and also leads to lakhs of deaths with the new day. It has also impacted the country's economic growth as businesses have faced significant dropdown in income. We have visualized the entire news, and we come up taking some actions to carry out remote work. However, here we will highlight how COVID-19 has impacted small businesses.

How small business effected by COVID-19?

Coronavirus is like a challenge to the small businesses where employees have even lost their jobs, which leads 54% of the jobs to be vulnerable. It is because largely people depend upon industries, constructions, healthcare, and retail for their jobs. With lockdown, all the physical work stopped, so people moved towards online jobs. However, even if you plan to run an online website, you need proper maintenance and help. Various Digital Marketing companies like Hire SEO Freelancers have helped those small business owners to make money.

How can Digital Marketing Company help you to take the situation under control?

·         It is imperative to keep your website according to the market trends for better business productivity. Hence, you need help from the best Digital Marketing Company as they have kept proper management and website promotion strategies to help grow businesses.

·         We have kept a complete check on the traffic on the website, counting on clicks for visits and what impression it created on the users.

·         We have helped business growth with better communication standards. Thus, it has helped in maintaining good relations with the customers. Our advertisers keep a full check on the target customers.

·         COVID-19 has put many direct and indirect impacts on the economy. People have started living a hygienic life. Companies have shifted the work policy from home. However, many changes proved to be very stressful. However, there arise great needs for advertising the products. So, we have helped people with better advertisement and brand promotion.

·         In most of the countries, even there is a ban on travel and tourism. Also, there is a ban on non-essential travels. So, we have helped those travel companies impose best rates by shifting the year 2020 to 2021 on the website.

·         COVID-19 has a significant impact on the health and well-being of the people out there right now, thus for them, it is essential to keep the communities safe. We keep you updated with the latest marketing trends followed by the people for online business promotion.

Though the lives are significantly affected by this pandemic time, there is still a long journey to cover. All businesses have to travel and cover-up all losses. However, online businesses have improved productivity. So Hire the best digital marketing services from Hire SEO Freelancer company.

Digital Marketing for Industrial automation and manufacturing

 Everyone understands that digital marketing is the way forward in this new era. Everyone including automation and manufacturing are venturing into same to derive the maximum traffic and lead penetration from same. Agreed that many of the manufacturers still depend on old school mode of promotion like trade shows and networking events but they have understood the fact that most of the Industrial buyers and prospects in the current world are the ones are smart enough to have done an online research and zero onto the actual manufacturer that they want to opt for.

So, if you are wondering as to whether digital marketing for industrial automation and manufacturing is actually feasible and profitable or not, then read on.

Who has the upper hand ?

 If you are wondering whether inbound marketing will work or not then it is time that you wake up to the fact that in the current scenario the buyer has the upper hand. The buyer has all the information about all the products of various manufacturing units and is not dependent on the sales personal to visit him and inform him about the product. This paradigm shift in focus is primarily due to the easy availability of information. As a buyer whatever information one might want, they will have the same to available at a click of a button. So in order to survive in this competitive world, it is important that one must have an online presence. Unless one opts for digital marketing they will lose out to their competition.

Benefits associated with digital marketing

A digital marketing strategy for industrial automation and manufacturing will have a plethora of advantages as follows :

-          Reaching out to a large number of prospects or interested buyers.

-          Explaining complex products to buyers

-          Improving brand perception and goodwill

-          Attracting new customers

-          Converting leads into sales

-          Increasing sales

Platforms to be used in Digital marketing

Now, if you are convinced that you need to opt for digital marketing and it is crucial for your survival then here are some platforms which you can explore in order to derive maximum benefit out of same.

-          Video

-          Podcasts

-          Blogging

-          Website

-          Social Media Presence

Exploring the maximum number of platforms will ensure that your product reaches out to a large number of people at the same time.

How to zero onto the strategy to be used?

To finalize the marketing strategy that you want to use. You first need to identify the goal and products and then think of a figure that you have in mind when it comes to achieving your sales figure. Then do a reverse calculation as to how much traffic is required to drive to your website or social media in order to achieve same. There are various tools like PPC ads and SEO and Keyword strategy that will help you to derive the same. If you are not very conversant in all this, then you can take help of professionals in the field of digital marketing like Hire Seo Freelancer. They have a proficient team who can cater to all your marketing issues.